Web Design Cost Calculator
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Overview
Have you ever wondered how much a website costs in the USA? In this guide, we break down the key factors that influence pricing, so you can feel 100% confident in your budget and choices.
In 2025, So how much does a website cost in the USA? This is a burning question for business owners. But with a million different options out there, figuring out the cost of a website is very overwhelming.
The short answer is that prices vary widely.
For a few hundred pounds, you could start with a DIY website builder but if you want something a little more fancy and professional for bigger enterprise projects done by large agencies, you can look at spending up to $20,000–$30,000 (or more!).
The total cost depends on many factors, some of which include the complexity of the project, the designers expertise, the level of collaboration required and so much more!
But don’t panic! We’re here to make this simple.
This guide provides a break down of everything you need to know, so you can pick the best option for you.
To make this even easier, we’ve created a handy Cost Calculator Tool. This tool shows you the main factors that can influence pricing, whilst providing a high-level estimate tailored to your needs. Whether you’re a large company comparing quotes or a small business deciding if a DIY approach is best for you, this guide and tool will help you make the right decision!
If you’re not quite ready to dive into our web design cost calculator, no problem! Keep reading if you want a break down of all the key factors that impact a website design costs.
How Much Does a Website Cost in the USA?
It depends. Now, I bet that’s not the answer you were hoping for, was it? But it’s true, the cost really varies depending on one, what you’re looking for and two, what you want to achieve with this website.
We start this process off very simply, by understanding your budget, so we can recommend the best options for you straight away. Let’s take a look at an example: If you have a smaller budget of £500-£1000, a website builder is your best bet. However, if you have a much larger budget with more specific needs, then hiring an agency would be the most efficient decision.
In order to give you the most accurate cost possible, we would need more detail on your specific website requirements. That’s why we created our Cost Calculator Tool, it walks you through this process and gives you a high-level estimate.
One helpful step is to Create a Website Design Brief, this can be sent to different design companies and agencies in order for you to receive more accurate quotes.
What Factors Influence Website Cost in the USA?
There are several key factors that impact website pricing, let’s break them down.
What can influence the cost of website design?
It firstly depends on what your goals are for the website.
A website builder is perfect for you if all you’re looking for is a simple site with basic functionality.
You then need to think about the features your website might need. Will it require a contact form, blog, booking system, e-commerce functionality or maybe even a location map? These will all influence the time and cost of your site.
Additionally, think about the size and content of the site. Plus, think about whether you will need copywriting as well, as that will also add to the cost.
Understanding Associated Website Costs
Let’s look at the essential and optional costs associated with building a website, so you can get a better understanding of your investment.
When building your website, there are a few extra costs (yes, there’s more!) to keep in mind that could impact your budget. Let’s break them down.
SEO
If you want your site to show up in search results, SEO (Search Engine Optimisation) or SEM (Search Engine Marketing) are essential. You could try doing some of this yourself, but working with a professional, either an SEO or web design agency will usually get you much better results! For DIY SEO tools, expect to spend between $50 to $200 a month. If you go with an agency, it could range from $200-$700 a month. Larger agencies could charge $1,200 to $1,500 a month depending on the services you require but worth it for your site to stand out!
Domain Names
A domain name usually costs between $5 – $30 per year. You can purchase a location-based domain, such as .co.us, or a top-level .com domain, which is not area-specific and will be slightly more pricey. You can register a domain for 1 year, but we’d recommend registering for at least 2-3 years as it comes with an added SEO benefit, Google loves it – it determines that the domain is going to be around for a long time which helps with SEO. You can also opt to buy a premium domain from someone else. These will usually be priced at upwards of $100 but can be a lot more. In fact, one of our clients recently purchased one in the region of $10,000! If you want your site to appear as HTTPS, you need an SSL Certificate. HTTPS is important for SEO and security. You will need a domain validation SSL Certificate – this comes with a yearly fee of around $50.
Monthly Costs
Hosting: For your website to be accessible online, you will need to ‘host’ it on a server. Hosting costs range from completely free to $500 a month. For an efficient, unmanaged hosting service, you can expect to pay in the region of $10-$20 a month, whereas a more premium managed service will usually be priced upwards of $200. If you’re using a website builder, this will be included as part of your monthly fee.
Plugins: Some functionality will require the use of high-end plug-ins, such as those found in Shopify or WordPress, and will come with a monthly fee.
Newsletter systems: Mailchimp, for example, requires a monthly subscription to use.
Retainers and care packages: If you require technical support or ongoing updates to your website, you’ll need to factor this in.
Social media marketing: You may require someone to manage and update your social media accounts to keep them buzzing and integrate these with your website.
General Costs
Branding: Your website is going to be built around your brand, so if you don’t have a brand or logo created, you will need to factor this in first. It’s rare, but sometimes just a basic logo and an idea of colour palette can do but it’s best if you can determine a strong identity as it will ensure your website is on the same page as it.
Image/Video Licences: If you don’t use your own photography, you will need to purchase stock images and licence them in order for them to be used. Prices range from $1-$250. As part of our website builds, we offer 20 stock images, based on the spec and the client’s individual requirements. For a video licence, you should expect to pay in the region of $50+.
Copywriting: If you’re not so great with words or you might have the time, consider hiring a professional to write your content and it’s a really crucial part of your website especially when it comes to ranking.
Payment processing fees: PayPal takes 3% of all payments that are processed, so if someone purchases a product for $100, you will actually only receive $97, is this something you’d be happy with? If you’re running an e-commerce site, this is crucial.