Blackinton

Project Overview

Blackinton, the nation’s leading manufacturer of badges and uniform insignia, partnered with Atlas Studios to modernize its digital presence and enhance customer interactivity through advanced web technology. The centerpiece of the project was the creation of a custom-built “Build-a-Badge” configurator—a powerful digital tool that allows potential clients to design their own fully customized, photo-realistic badge by selecting decorative elements, metal types, text, and layout options.

Alongside the development of this configurator, Atlas Studios redesigned and rebuilt Blackinton’s entire website, delivering a mobile-optimized, responsive platform that reflects the quality and precision of the products they manufacture. The result was a website that not only showcased their legacy but also empowered users to engage with the brand in a deeply personalized and practical way.

This project bridged innovation with usability, enabling Blackinton’s audience—law enforcement agencies, first responders, and government organizations—to visualize their selections with stunning accuracy before placing an order.

Objectives

To redesign Blackinton’s website and develop a powerful custom configurator that allows users to create and preview personalized badges in real time, streamlining the customer experience and enhancing sales engagement.

• Website Modernization: Redesign and rebuild Blackinton’s website with a modern, mobile-responsive interface and improved navigation.

• Custom Badge Builder Tool: Create a visual configurator that allows clients to customize text, metal type, decorative elements, and instantly preview their badge.

• Enhanced Customer Experience: Enable users to better understand and visualize their purchases before reaching out to a sales rep, shortening sales cycles and increasing confidence.

• Photo-Realistic Rendering: Ensure final badge previews closely resemble actual production pieces for accuracy and reliability.

Key Features

• Responsive Website Design: Delivered a clean, modern site optimized for mobile and desktop, with intuitive UX and seamless navigation.

• “Build-a-Badge” Configurator: Engineered a powerful interactive tool allowing users to personalize badge designs and preview them in photo-realistic detail.

• Real-Time Rendering Engine: Developed a dynamic visualization engine that updates live previews based on user inputs and selections.

• Streamlined Inquiry Process: Integrated configurator output with inquiry and lead forms to assist the sales process with pre-qualified customization details.

Conclusion

Atlas Studios’ collaboration with Blackinton successfully blended modern web development with complex customization functionality. By creating an interactive, real-time badge building experience and supporting it with a fully redesigned website, Atlas empowered Blackinton to better serve its diverse client base with innovation, clarity, and craftsmanship. This project stands as a prime example of how digital tools can personalize and elevate even the most tradition-rooted industries.