Stran

Project Overview

Originally hired by T.R. Miller Co., a powerhouse in the promotional product industry, Atlas Studios was brought in to tackle a complex challenge that few agencies in the space had successfully solved. As the company evolved and merged operations with Stran, another industry giant, the scope grew even larger, demanding a scalable eCommerce solution capable of powering hundreds of branded storefronts for high-end corporate clients.

Each store came with its own unique demands: custom branding, state-by-state tax compliance, payment plan variability, and, most notably, a custom bulk shipping module—a pain point almost no promotional companies had addressed at scale. Atlas dove into this “monster of a project,” architecting a system that could flex to meet each client’s brand standards while managing operational logistics behind the scenes.

The result was a robust eCommerce framework that could be rapidly deployed, deeply customized, and fully compliant, supporting the massive operational footprint and high-touch service model that T.R. Miller and Stran needed to thrive in a demanding, fast-moving industry.

Objectives

To design a powerful, scalable eCommerce system that allows T.R. Miller and Stran to rapidly launch custom-branded online stores for their corporate clients, complete with flexible features, tax logic, payment customization, and advanced shipping solutions.

• Multi-Store Deployment Framework: Enable the creation of hundreds of unique client stores, each reflecting its own brand identity, color palette, and user experience.

• Custom Payment Logic: Build flexibility into the platform to support various payment terms, pre-paid models, invoicing, and points systems tailored to each client.

• Advanced Tax Compliance: Integrate granular tax logic to ensure compliance across all U.S. states and local jurisdictions.

• Bulk Shipping Module: Develop a proprietary shipping engine to manage bulk delivery workflows—one of the industry’s biggest unsolved challenges.

Key Features

• White-Labeled Storefront System: Easily deployable eCommerce environments with client-specific branding, product catalogs, and UX/UI customizations.

• State-by-State Tax Automation: Built-in logic to apply accurate tax rates across jurisdictions, updated in real time.

• Flexible Checkout & Payment Options: Custom payment plans and approval workflows that vary by client needs and purchasing model.

• Custom Bulk Shipping Module: A breakthrough feature that enables smart bundling, multi-location routing, and client-specific logistics for high-volume orders.

Conclusion

Atlas Studios took on one of the promotional industry’s biggest operational challenges—and solved it. By developing a scalable, flexible eCommerce engine for T.R. Miller Co. and Stran, Atlas delivered a solution that allows them to serve Fortune 500 clients with precision, branding flexibility, and unparalleled logistical control. This project proves that when others say “too complicated,” Atlas builds what others won’t—and turns complexity into a competitive advantage.