Brookfield Residential

Project Overview

Brookfield Residential, one of the most prominent real estate developers in the Washington, D.C. metro area, approached Atlas Studios with a dual challenge:

1. Elevate Brookfield’s corporate brand to the top of local search rankings, 
2. Drive visibility for dozens of individual residential communities—each operating under different group names and target audiences. 

Atlas stepped in with a tailored SEO and digital marketing strategy built for scale, differentiation, and regional dominance. First, we executed an enterprise-level SEO campaign for Brookfield’s corporate brand, optimizing the website, content, and local listings to establish authority and dominate competitive search terms across the real estate space in D.C., Maryland, and Virginia.

At the same time, we created localized SEO strategies for each of their property groups—ensuring every community had its own digital presence, unique keyword targeting, and Google Business Profile footprint. These efforts were supported by content marketing, geo-targeted ads, and digital tools to help homebuyers discover and engage with developments based on location, lifestyle, and pricing.

Objectives

To establish Brookfield Residential as the top-ranking developer in the D.C. region while ensuring each of their residential communities stood out with unique, locally optimized marketing strategies.

• Corporate SEO Authority: Optimize the Brookfield Residential brand website for broad, high-volume keywords to secure top rankings and regional dominance. 
• Local Property SEO Strategy: Build out separate SEO frameworks for each community to ensure visibility without internal keyword conflict. 
• Digital Presence for Each Development: Develop and optimize unique landing pages, listings, and content for each residential property group. 
• Lead Generation & Visibility: Attract high-intent homebuyers through strategic local search, Google Ads, and custom content. 

Key Features

• Enterprise SEO Execution: Achieved top search engine rankings for Brookfield’s main brand across a highly competitive market. 
• Multi-Community Local SEO: Developed individualized local SEO strategies for dozens of properties, ensuring each ranked well in its respective area. 
• Landing Page Development: Built or enhanced pages for each community with local keyword targeting, maps, floor plans, and lead forms. 
• Geo-Targeted Digital Marketing: Launched targeted paid search and social media campaigns designed to convert local traffic into qualified leads. 

Conclusion

Atlas Studios helped Brookfield Residential overcome one of the real estate industry’s most common digital challenges—standing out at both the brand and property level. Through expert SEO implementation and localized marketing strategies, Atlas delivered results that made Brookfield more discoverable, more competitive, and more connected to the homebuyers that matter most. This project is a prime example of how strategic visibility at every layer of a business can drive real, measurable growth.