Start With a Clear Headline and a Focused Message
The headline should immediately tell visitors what you offer or solve. Keep it benefit-focused: “Get Faster Tax Refunds” is better than “Welcome to ABC Accounting.” Every word on your site should serve a purpose — clarity wins over cleverness.
Write Like a Human, Not a Robot
Use natural language that feels conversational and easy to understand. Short sentences, active voice, and contractions (“you’re” instead of “you are”) create a friendly, approachable tone. Avoid jargon unless your audience expects it.
Focus on Benefits Over Features
Customers don’t care that your software has 256-bit encryption — they care that it keeps their data safe. For every feature, ask: “Why does this matter?” Rewrite your copy to show how your product or service improves someone’s life or business.
Use Strong Calls to Action (CTAs)
Tell your visitors what to do next. Use CTAs like:
- “Book a free consultation”
- “Get started now”
- “See pricing”
Make them visible, specific, and action-oriented. Don’t leave your visitor wondering what to do.
Edit Ruthlessly — Then Read It Out Loud
Cut fluff. Replace passive voice. Break up long sentences. Then read your copy aloud — this surfaces awkward phrases and helps you spot unclear sections. If it doesn’t sound like something you’d say to a customer, rewrite it.
Final Thoughts
Great copy doesn’t just fill space — it drives action. Keep it clear, concise, benefit-focused, and human. Whether you’re writing your homepage or a landing page, good copy turns browsers into buyers.
FAQ: Website Copywriting Tips
- What’s the #1 rule of copywriting?
Write for the reader — not for yourself. - How long should website copy be?
It depends, but every word must serve a purpose. - Should I use “you” or “we” language?
Focus on “you” — make the reader the hero. - What’s a CTA?
A Call to Action — a prompt that tells the reader what to do next. - Is it okay to be funny or clever?
Yes — if it fits your brand voice and doesn’t confuse. - What’s better: long copy or short copy?
Use as much as needed — but keep it engaging and direct. - Do headlines affect SEO?
Yes — especially H1 and H2 tags with keywords. - How do I know if my copy is good?
Test it. Track conversions. Get feedback. - What if I’m not a writer?
Start simple — or hire a professional copywriter. - Can AI help with copywriting?
Yes — but human editing is essential for tone and clarity.