MailerLite: Clean Design, Generous Free Plan
MailerLite is ideal for beginners. You get 1,000 subscribers and 12,000 monthly emails — plus landing pages, automation, and drag-and-drop design. Simple, intuitive, and scalable. Paid plans unlock more advanced features, but the free tier is unbeatable.
Mailchimp: The Classic All-Rounder
With 500 contacts and 3,500 monthly emails on the free plan, Mailchimp is still a great entry point. You get email templates, audience insights, and basic automation — perfect for businesses just starting out.
Brevo (Sendinblue): Powerful Automation, No Limits on Contacts
Brevo lets you store unlimited contacts even on the free plan. You’re limited to 300 emails/day, but you get great features like SMS marketing, CRM, and automated workflows. Ideal for service providers and international marketers.
Benchmark Email: Visual Simplicity for New Marketers
Benchmark Email offers a beautiful visual editor, real-time editing, and automation triggers. The free plan gives you 250 emails/month — enough to test drive your first campaign. Great if design matters.
ConvertKit: Best for Creators
With 1,000 subscribers and unlimited emails on the free plan, ConvertKit is amazing for writers, YouTubers, and solopreneurs. You can send broadcasts, use link pages, and even sell digital products with zero coding.
Final Thoughts
There’s no excuse not to start — these tools let you build and market to your audience for free. Pick one, commit to it, and focus on building relationships. When you grow, you can scale your tools right along with you.
FAQ: Free Email Tools
- Which free tool is best overall?
MailerLite or ConvertKit — depending on your business type. - Can I send automated emails for free?
Yes — most free plans allow basic automation. - Do free tools include landing pages?
Yes — MailerLite, ConvertKit, and Brevo all do. - What are the limits on free plans?
Usually 500–1,000 subscribers and 2,000–12,000 emails/month. - Can I remove branding?
Only on paid plans. - Are free tools secure and GDPR-compliant?
Yes — major platforms meet compliance standards. - Can I use these tools with eCommerce?
Yes — especially Brevo and ConvertKit. - Do free plans allow multiple users?
Usually no — paid tiers unlock team features. - Is it hard to switch later?
Not at all — exporting contacts is simple. - Can I grow a business on a free plan?
Yes — many businesses do until they scale.