Use a Reputable Email Service Provider (ESP) Choose platforms like Mailchimp, ConvertKit, ActiveCampaign, or Klaviyo. These providers maintain high sender...
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Latest Insights
All of the latest news and insights from the team & web design world.
Email Marketing Best Practices for 2025 and Beyond
Get Permission and Respect Privacy Laws Only email people who’ve opted in. Use double opt-in to confirm consent. Include an...
How to Design a Simple Email Newsletter That People Actually Read
Start With a Clear Structure A great newsletter has a consistent format: A strong subject line A featured topic Supporting...
What Should I Write in My First Welcome Email?
Start With a Personal, Genuine Thank You The moment someone joins your list is the highest engagement point. Start with...
How to Write Effective Marketing Emails That Actually Convert
Start With a Clear Goal and Audience Before you write, ask: what’s the goal of this email? Is it to...
Best Free Email Marketing Tools for Beginners
MailerLite: Clean Design, Generous Free Plan MailerLite is ideal for beginners. You get 1,000 subscribers and 12,000 monthly emails —...
Best Email Marketing Platforms (Top Tools Compared)
Mailchimp: The All-in-One Starter Option Mailchimp is user-friendly and feature-rich, with drag-and-drop builders, simple automations, and a generous free plan....
How to Start an Email List for Free (Step-by-Step)
Choose a Free Email Marketing Platform Start with tools like Mailchimp, MailerLite, Brevo (formerly Sendinblue), or Benchmark Email — all...
How to Build an Email List (Without Breaking Trust)
Start With a Lead Magnet People Actually Want Offer a free resource that solves a specific problem — like a...
What Is Email Marketing? A Smart Business Owner’s Guide
Email Marketing Defined: Direct, Targeted, and Measurable Email marketing is a form of direct digital communication where businesses send promotional...