Start With Your Goals Before you schedule anything, define what you want to achieve. Are you launching a product, building...
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Latest Insights
All of the latest news and insights from the team & web design world.
Basic Marketing Terms Every Business Owner Should Know
Marketing Funnel The marketing funnel represents the stages a customer goes through before making a purchase — from awareness to...
How Do I Identify My Target Audience?
Start With Who You Already Serve Look at your current customers: Who buys from you the most? Who gives great...
What’s the Easiest Way to Start Digital Marketing?
Pick One Channel and Get Comfortable Trying to do everything at once will overwhelm you. Start with one channel —...
What Marketing Can I Do Myself for a Small Business?
Start with What You Know: Your Product and Your Audience You know your business better than anyone — and that’s...
How to Market Your Business on a Small Budget (And Still Get Big Results)
Start With Free Tools That Make a Big Impact There are hundreds of powerful, free tools that help you create...
The Latest Marketing Trends: What’s Working in 2025
AI-Powered Personalization and Predictive Targeting Artificial intelligence isn’t just a buzzword — it’s changing how we market. Brands now use...
How Much Should I Spend on Marketing? Budgeting for Real Growth
The Truth: There’s No One-Size-Fits-All Marketing Budget The right marketing budget depends on your business goals, industry, revenue, and growth...
How to Market a Small Business: Smart, Scalable Strategies That Work
Start with Your Story: Clarify Your Message and Brand Before you spend a dollar on ads or create a single...
What Are the Different Types of Marketing? A Full Breakdown for Business Owners
Understanding the Marketing Landscape: More Than Just Ads Marketing isn’t just one thing — it’s a toolkit of strategies that...
How to Create a Marketing Plan: A Step-by-Step Guide for Business Growth
Why Every Business Needs a Marketing Plan A marketing plan is your business’s growth GPS. Without one, your brand is...
What is Digital Marketing? A Complete Guide for Modern Business Owners
Understanding Digital Marketing: What It Really Means Digital marketing is the art and science of using online platforms to promote...