Ecommerce Marketing: Some Points You Need to Know

Essential Marketing Terms for Small Business Owners

Let’s face it—marketing terms can sound like a different language. CTR, CTA, SEO, ROI… what? If you’re a small business owner trying to stay on top of digital marketing strategies, it’s easy to feel overwhelmed before you even start. You don’t need a marketing degree to understand the essentials.
This guide breaks down the basic marketing terms you need to know—so you can build confidence, communicate better, and grow your business with clarity.

Why Knowing Marketing Terms Matters

• Understand your analytics
• Communicate clearly with marketing partners
• Avoid wasted strategies
• Grow with clarity and confidence

Core Concepts

• Marketing Strategy – Your roadmap for reaching and keeping customers.
• Branding – Your voice, visuals, and how people feel about your business.
• Target Audience – The specific group you’re trying to reach.

Digital Marketing Terms

• SEO – How your website ranks on Google.
• Content Marketing – Creating valuable, useful content to build trust.
• CTA – A prompt telling people what to do next.
• Landing Page – A page focused on converting visitors to leads or buyers.

Social Media Marketing

• Engagement – Likes, comments, shares, saves.
• Reach vs. Impressions – Reach = unique viewers, Impressions = total views.
• Hashtags – Help make your content searchable.

Email Marketing

• Open Rate – % of recipients who open your email.
• CTR – % who click a link in your email.
• Segmentation – Sending different messages to different groups.

Paid Advertising

• PPC – You pay when someone clicks your ad.
• ROAS – Return on ad spend.
• A/B Testing – Testing two versions to see which works best.

How to Start Using These Terms

• Keep a glossary handy
• Ask questions when needed
• Learn terms based on your current marketing activity

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