The Ideal Length: 1,200–2,000 Words for Most Topics
Studies show that longer posts tend to rank higher in search results. That’s because they provide more value, cover topics more thoroughly, and keep users engaged longer. A good target for most blog posts is 1,200–2,000 words — assuming quality is maintained
Shorter Can Work — If It’s Ultra Focused
If your blog answers a very specific question (like “How to Add Alt Text in WordPress”), 600–800 words might be enough. The key is to fully satisfy the search intent. Don’t stretch content for length alone — relevance wins
Match Length to Keyword Competition
High-competition keywords often require long-form content (2,000+ words) to stand out. Lower-competition or niche topics may rank well with less. Use keyword research tools to see what’s currently ranking and aim to match or exceed that level of depth.
Focus on Value Per Word — Not Just Word Count
Google’s algorithm rewards quality over quantity. Every paragraph should add value. Use formatting, examples, data, and visuals to enhance readability and reduce bounce rate. A 1,500-word blog that’s dense and dull won’t outperform a 900-word blog that’s insightful and helpful.
Use SEO-Friendly Structure to Enhance Length
Break your post into clear H2/H3 sections, use bullet points, add relevant images, and include FAQs. A well-structured long-form blog keeps users engaged and signals quality to search engines — which improves your chances of ranking.
Final Thoughts
There’s no magic number, but blog posts between 1,200 and 2,000 words tend to perform best for SEO — as long as they deliver real value. Focus on depth, clarity, and search intent to create posts that climb the rankings.
FAQ: Ideal Blog Post Length
- What’s the best word count for SEO?
1,200–2,000 words for most competitive keywords. - Can short blogs rank well?
Yes — if they target specific, low-competition queries. - Is longer always better?
Only if it maintains quality and relevance throughout. - How long does it take to write a long-form post?
3–6 hours or more, depending on research and editing. - Does Google penalize short content?
Not if it satisfies the user’s intent and provides value. - Do images help SEO?
Yes — they boost engagement and allow for image-based searches. - What is “thin content”?
Pages with little value, poor structure, or minimal insight — often penalized by Google. - Do FAQs count toward word count?
Yes — and they improve UX and SEO when done well. - Should I aim for a specific keyword density?
No — use keywords naturally; overuse can hurt rankings. - Is it okay to mix long and short posts?
Yes — variety helps and supports different user needs.