How to Choose a Good Domain Name That’s Actually Available

Keep It Short, Clear, and Easy to Spell

A great domain name is memorable, simple, and impossible to mishear. Stick to 2–3 words max. Avoid hyphens, numbers, or tricky spellings. It should be easy to say aloud and type from memory. Think: freshbooks.com, not get-fresh-bookz.net.

Use Keywords Only if They Fit Naturally

If you can include a keyword (like “design,” “cleaning,” or “consulting”) naturally, do it — especially for local SEO (e.g., DallasPlumbingPros.com). But don’t force awkward combinations. Brand identity always trumps keyword stuffing.

Stick With a .com (Unless You’re a Niche or Local Brand)

.com is still the most trusted and recognized TLD (top-level domain). If it’s taken, consider .co, .net, or niche TLDs like .design, .agency, or .studio. Be cautious with newer TLDs — they can confuse or look less professional.

Check Availability and Protect Your Brand

Use a tool like Namecheap or Google Domains to search availability. If possible, buy similar variations to protect your brand (e.g., .net, .co, misspellings). Check social handles too — brand consistency across channels builds trust.

Make Sure It’s Legally Safe

Always do a trademark search to make sure your domain isn’t legally protected by another business. The last thing you want is a legal battle after building brand equity.

Final Thoughts

Your domain is your first impression. Take the time to pick one that’s short, clean, and brand-aligned. And if the perfect domain is taken? Consider hiring a professional to help you brainstorm creative, SEO-friendly alternatives.

FAQ: Domain Name Selection

1. What if my business name’s .com is taken?
   Try variations like get[brand].com or add your city.

    

2. Are hyphens bad in domain names?
   Yes — they’re harder to remember and type.

    

3. Can I use numbers in a domain?
   Only if it’s part of your brand name — otherwise, avoid.

    

4. What’s the best domain length?
   8–15 characters is ideal for memorability.

    

5. Are .co or .io domains okay?
   They’re fine for startups or tech brands — but .com is preferred.

    

6. Should I trademark my domain name?
   Yes — if you plan to build a major brand.

    

7. Can I change my domain later?
   Yes — but it may hurt SEO and brand recognition temporarily.

    

8. Should I include keywords?
   Only if they feel natural and relevant.

    

9. How do I check if a domain is available?
   Use sites like Namecheap, Google Domains, or GoDaddy.

    

10. What about SEO for domain names?
    Relevance helps slightly, but quality content and backlinks matter more.