Start With Google Itself: Search Suggestions and Autocomplete
Type a relevant phrase into Google and see what suggestions pop up — these are real user queries. Scroll down to “People also ask” and “Related searches” for even more ideas. This free insight is straight from your audience’s fingertips.
Use Free Tools Like Ubersuggest, AnswerThePublic, and Google Trends
Ubersuggest (limited free version) gives you keyword volume and competition data. AnswerThePublic shows keyword variations in question form. Google Trends shows what’s rising in popularity. These tools help you plan content around actual search behavior — for free.
Mine Your Competitors’ Content
Search for a competitor’s blog or website and see what they’re ranking for. Look at their titles, subheadings, and structure. Use free tools like the MozBar browser extension to see page authority and keyword presence.
Think Like Your Customers
What would you search if you were trying to solve your own problem? List 5–10 questions your ideal customer would ask and type them into Google. These make perfect blog titles and target keywords.
Track Keyword Performance Over Time
Use Google Search Console to see what search terms are already driving traffic to your site. Track changes monthly to spot what’s working — and where you can improve.
Final Thoughts
You don’t need expensive software to build smart keyword strategy. With some curiosity, free tools, and a focus on your customer’s language, you can optimize your content and grow your organic traffic efficiently
FAQ
- What is a keyword?
A word or phrase people type into a search engine to find content. - Why do keywords matter?
They help search engines match your content with user intent. - Can I find good keywords without paying?
Yes — Google tools, autocomplete, and free SEO platforms work great. - What are long-tail keywords?
Longer, more specific keyword phrases — often easier to rank for. - Should I use the same keyword more than once?
Yes, naturally throughout the content — but avoid keyword stuffing. - What’s the easiest free tool for beginners?
Google Search Console and Ubersuggest. - How do I know if a keyword is “good”?
Low competition + decent search volume = strong potential. - Do keywords need to be exact matches?
No — Google understands variations and intent better than ever. - Can I rank with low-volume keywords?
Yes — especially in niche markets, long-tail keywords work well. - Should I track keyword performance?
Absolutely. It helps you optimize and measure progress.