Step 1: Create Your Google Analytics Account
Go to analytics.google.com, sign in with a Google account, and click “Start Measuring.” Create a new property (use GA4), and add your business name, industry, and time zone.
Step 2: Add the Tracking Code to Your Website
GA gives you a tracking ID and a JavaScript snippet.
- If you use WordPress: use a plugin like “Site Kit” or “Insert Headers and Footers”
- If you have a developer: they can add it to your site’s <head> tag
- For eCommerce or custom sites: paste it into the global header
Step 3: Use Google Tag Manager (Optional but Powerful)
For advanced tracking, install Google Tag Manager (GTM) and place your GA tag within GTM. This lets you add other marketing tags (Facebook Pixel, etc.) without editing code each time.
Step 4: Verify Installation Is Working
Go to GA → Admin → “Realtime.” Visit your site in another tab — you should see activity. You can also use the Google Tag Assistant Chrome extension or “GA Debugger” to double-check setup.
Step 5: Customize Your GA for Better Data
Set up filters (exclude your IP), enable site search tracking, and define conversion events. The more relevant your data, the better your decisions will be. This is where a pro setup really pays off.
Final Thoughts
Installing GA is a small step with a massive payoff. Once set up, it works silently in the background — feeding you powerful insights every day. Set it up right the first time, and let the data work for you.
FAQ: Installing GA
- Do I need a Google account to use GA?
Yes — you’ll need to sign in with Gmail. - What’s GA4?
The latest version of Google Analytics — replacing Universal Analytics. - Where do I put the tracking code?
In your website’s header, ideally on every page. - Do I need a plugin for WordPress?
Not always, but Site Kit simplifies the process. - Can I install GA on Shopify?
Yes — paste the code in your theme settings or use native integrations. - How long before I see data?
Instantly — real-time reports start working right away. - What if I mess up the installation?
Use Google Tag Assistant or hire a pro to fix it. - Can I install it on multiple sites?
Yes — each site gets its own property ID. - Do I need Google Tag Manager?
No — but it helps if you want to track more than just visits. - Will GA slow down my website?
No — the script is lightweight and runs asynchronously.