How to Set Up a Business Page on Facebook, Instagram, and LinkedIn

Why You Need a Business Page, Not a Personal Profile

A business page gives you access to analytics, ad tools, and customer messaging features that personal accounts do not. It also helps with search engine visibility and brand credibility. No matter your platform, setting up a business profile is the first step toward serious social media marketing.

How to Set Up a Facebook Business Page (Step-by-Step)

1. Go to facebook.com/pages/create
   
   
2. Choose a business or brand
   
   
3. Enter your name, category, and description
   
   
4. Upload a profile and cover photo
   
   
5. Fill in contact info, location, hours, and add a CTA button
   
   
6. Use Meta Business Suite to manage posts, messages, and insights
   You can boost posts or run ads right from your page once it’s live.

How to Set Up an Instagram Business Account

1. Create or log into an Instagram account
   
   
2. Go to Settings → Account → Switch to Professional Account
   
   
3. Choose “Business” and link to your Facebook Page
   
   
4. Add contact info and business category
   
   
5. Use Instagram Insights to track performance and audience data
   Don’t forget to optimize your bio with a link and branded hashtags.

How to Create a LinkedIn Company Page

1. Go to LinkedIn → “Work” Menu → “Create a Company Page”
   
   
2. Choose the right business typ
   
   
3. Fill in company name, URL, and upload logos
   
   
4. Add a tagline and about section with keywords
   
   
5. Post your first update and invite your connections to follow
   LinkedIn business pages also allow for employee tagging and featured posts.

Tips to Optimize Each Platform From Day One

• Use consistent branding (logos, tone, URL handles)
• Add a CTA button (e.g., “Contact Us” or “Book Now”)
• Use pinned posts or highlights to show key offers
• Fill out every field — empty profiles signal unprofessionalism

Final Thoughts

Setting up business profiles isn’t hard — but optimizing them for engagement and visibility takes strategy. Your social media foundation starts here, and when done right, it becomes the entry point for followers, leads, and conversions.

FAQ: Setting Up Business Pages

1. Is a business account free?
   Yes — on Facebook, Instagram, and LinkedIn.
   
   
2. Can I convert a personal page to a business page?
   On Facebook and Instagram, yes. LinkedIn requires a separate Company Page.
   
   
3. Do I need a Facebook page to run Instagram ads?
   Yes — Instagram ad accounts are linked through Facebook Business Manager.
   
   
4. What size should profile images be?
   1:1 ratio, at least 400x400px for best clarity across platforms.
   
   
5. How do I track engagement?
   Use built-in analytics tools like Facebook Insights or Instagram Insights.
   
   
6. Can I link all platforms together?
   Yes — especially Facebook and Instagram via Meta.
   
   
7. Should I add my website and phone number?
   Absolutely — complete profiles rank higher and convert better.
   
   
8. Can others manage my business page?
   Yes — you can assign roles (admin, editor, etc.) on all platforms.
   
   
9. Do business pages help SEO?
   Yes — especially LinkedIn and Facebook, which show up in search.
   
   
10. When should I hire someone to manage this for me?
    As soon as you’re serious about growth and visibility.