AAA

Project Overview

AAA, widely recognized for its trusted roadside assistance and travel services, engaged Atlas Studios for a high-profile creative project centered around their Disney travel experience promotions. The initiative required a unique blend of storytelling, production quality, and digital integration—making it an ideal collaboration for Atlas’s full-spectrum capabilities.

Led by Atlas’s founder, the project began with the development of a complex video campaign designed to highlight AAA’s exclusive Disney vacation packages. From scripting and storyboarding to full-scale video production and post-editing, Atlas brought the vision to life with cinematic polish and strategic messaging.

To support the campaign, Atlas also designed and developed a dedicated web page experience that integrated the video content and provided clear calls to action, supporting user engagement and lead conversion. While the project itself was fun and family-focused, it was underpinned by a serious level of production discipline and creative coordination—showcasing AAA’s partnership with one of the most recognizable brands in the world.

Objectives

To support AAA’s Disney travel campaign with compelling video content and a high-converting web page that drives user engagement and communicates AAA’s exclusive travel offerings.

• High-Quality Video Production: Create a dynamic, emotionally resonant video that captures the excitement and value of booking Disney vacations through AAA.

• Campaign Landing Page Design: Build a visually engaging, mobile-responsive page to host the video and support the campaign’s lead generation goals.

• Brand-Integrated Storytelling: Ensure the final creative reflects AAA’s trusted reputation while aligning with Disney’s family-friendly, aspirational tone.

• End-to-End Execution: Handle every aspect of the campaign—from concept to final cut and page launch—within a tight timeline and brand compliance standards.

Key Features

• Full-Service Video Creation: Led all stages of production including scriptwriting, on-site filming, motion graphics, and final edits tailored for web and digital channels.

• Dedicated Web Experience: Designed and developed a custom landing page that integrated seamlessly with AAA’s broader digital ecosystem.

• Cross-Brand Compliance: Navigated strict branding requirements from both AAA and Disney to ensure creative alignment and messaging accuracy.

• Performance-Ready Assets: Delivered optimized media and responsive page layouts designed for fast load times and conversion-friendly UX.

Conclusion

Atlas Studios’ work with AAA on this Disney-focused campaign highlights the agency’s unique ability to blend creativity with execution at scale. From video production to web development, the project demonstrated Atlas’s capacity to deliver polished, on-brand experiences that support both storytelling and strategic business goals. It was a joyful campaign rooted in serious results—exactly the kind of work that defines Atlas’s creative legacy.