Craftstar Homes

Project Overview

As a builder focused on value-driven, stylish homes for the mid-market buyer, Craftstar Homes needed to stand out in a competitive and cost-conscious space. They turned to Atlas Studios for help increasing community visibility and capturing leads before buyers ever stepped into a model home.

Atlas deployed a cost-efficient but highly targeted digital strategy, centered around local SEO, Google Ads, and content built for everyday buyers—not just luxury audiences. Each community was mapped, optimized, and positioned to speak to first-time and move-up buyers in their specific geographic zone. The result was a steady uptick in traffic, improved conversion rates, and strong community-level performance online.

Objectives

• Boost Visibility in Local Markets: Help each Craftstar community rank well in its immediate area. 
• Reach Value-Focused Buyers: Tailor messaging and content for affordability, livability, and convenience. 
• Lead Generation Through SEO & Ads: Drive consistent online traffic and lead flow through dual-channel strategies. 
• Track Budget vs. Results: Provide measurable ROI and clear reporting. 

Key Features

• Localized Landing Pages: Created community-specific pages designed for discoverability and clarity. 
• Google Ads Campaigns: Geo-targeted campaigns with ad copy tuned to affordability, amenities, and quick move-ins. 
• Smart Budget Allocation: Efficient spend that produced consistent high-quality leads. 
• On-Page SEO Boosts: Keyword tuning and meta enhancements for each neighborhood. 

Conclusion

Atlas Studios helped Craftstar Homes shine in a highly competitive, price-sensitive market. By focusing on community-level marketing with a smart, strategic mix of SEO and paid media, we gave them the tools to capture the right buyers—at the right time, and at the right price point.

Project Overview

Craftmark Homes, a premium homebuilder with a reputation for elegant architecture and luxury craftsmanship, engaged Atlas Studios to bring their digital presence up to the same high standards as their homes. The challenge? Craftmark builds in multiple locations across the D.C. metro area, each with its own appeal, audience, and competition.

Atlas developed a multi-location SEO and content strategy, ensuring each property had its own digital identity and search visibility. We also redesigned key landing pages to better showcase floor plans, virtual tours, and community features—resulting in a stronger brand presentation and improved lead performance across all active developments.

Objectives

• Enhance Digital Brand Presence: Match the elegance of Craftmark’s homes with a polished, modern web experience.
• Location-Specific Optimization: Ensure each new home community ranks independently and performs locally in search.
• Conversion-Centered Design: Increase inquiries through better UX, forms, and performance tracking.
• Luxury Buyer Targeting: Align SEO and ad campaigns to target high-income, move-in-ready audiences.

Key Features

• High-End Landing Page Design: Sophisticated layouts with interactive galleries and clean navigation.
• Community-Level SEO Strategy: Every Craftmark neighborhood optimized with localized content and technical on-page improvements.
• Advanced Tracking Setup: Lead funnel analytics tied to specific properties and campaigns.
• Ad + SEO Sync: Coordinated keyword targeting between paid and organic channels for full-funnel dominance.

Conclusion

Atlas Studios helped Craftmark Homes extend their luxury identity into the digital realm—creating a presence that not only looked beautiful but performed brilliantly. From SEO to conversion funnels, every touchpoint was refined to reflect Craftmark’s premium standard and deliver measurable returns.

Clarksburg Village, one of the most desirable master-planned communities in Montgomery County, partnered with Atlas Studios to boost its visibility among homebuyers searching locally. While the development offered award-winning homes, amenities, and walkable convenience, it lacked digital prominence in a saturated market.

Atlas focused on hyper-local SEO, positioning Clarksburg Village to rank for neighborhood-specific searches while also enhancing the user experience for prospective buyers. We optimized the content, location signals, and lead funnels on community pages, built backlinks from authoritative regional sources, and implemented map and review-based strategies to outperform nearby developments. The result was a surge in organic traffic and inquiry volume, especially from high-intent searchers looking to settle in the area.

Objectives

• Dominate Local Search: Ensure Clarksburg Village ranks top-of-page for relevant location and amenity-driven keywords.
• Boost Inquiries & Tours: Improve lead capture and user experience to drive model home visits.
• Neighborhood Differentiation: Help the community stand out from competing developments in the same region.
• Strengthen Local Brand Identity: Reinforce the community’s reputation with digital storytelling and neighborhood-focused content.

Key Features

• Local SEO Infrastructure: Optimized listings, content, and maps for neighborhood-level targeting.
• Amenities Showcase: Built dynamic content around trails, parks, schools, and shopping to match buyer lifestyle searches.
• Mobile-Optimized Experience: Ensured fast, responsive browsing and simplified lead conversion.
• Ongoing Search Performance Tracking: Continuous SEO refinement based on ranking trends and user behavior.

Conclusion

Atlas helped Clarksburg Village become more than just a great place to live—we made it easy to find. By focusing on hyper-local relevance and optimized digital pathways, we turned interest into inquiries, helping the development grow its brand and its resident base simultaneously.