Frito Lay

Project Overview

Frito-Lay, a leader in the snack food industry with a vast and complex distribution network, needed a custom solution to simplify and optimize its internal ordering process. Engaging Atlas Studios through a strategic partnership, the goal was clear: reduce manual inefficiencies and create a digital system tailored to the company’s real-world operational needs.

Atlas began with an in-depth discovery process, working alongside both Frito-Lay stakeholders and their fulfillment partner to uncover pain points and define system requirements. With multiple product types, regional workflows, and approval hierarchies to account for, the challenge required more than off-the-shelf functionality—it demanded a bespoke platform built for flexibility and ease of use.

What emerged was a streamlined ordering system designed to handle Frito-Lay’s volume and complexity with clarity and control. From request initiation to final confirmation, the new platform gave users a simplified interface, dynamic validation logic, and real-time tracking—transforming a previously time-consuming process into an efficient, scalable workflow.

Objectives

To deliver a tailored digital ordering solution for Frito-Lay and its distribution network that simplifies logistics, reduces manual errors, and supports high-volume, multi-regional operations.

• Cross-Team Process Alignment: Bridge the workflow needs of Frito-Lay and its partner to build a system that supports both with precision and balance. 
• Custom Platform Design: Develop a lightweight yet powerful digital tool to facilitate faster, cleaner, and more traceable ordering across all departments. 
• Workflow Efficiency: Reduce time spent on order management by automating key tasks, validations, and communications. 
• Built for Scale: Architect the platform with future-proof flexibility, ready to accommodate expanded user roles, new regions, and changing business logic. 

Key Features

• Simplified User Experience: Created an intuitive interface that made complex ordering feel simple—reducing training needs and improving adoption. 
• Automated Order Logic: Integrated custom rule sets to validate product selections, quantities, and approvals before submission. 
• Collaborative Development: Worked closely with internal teams to ensure the platform aligned with real-world processes and user expectations. 
• High-Volume Ready: Engineered to handle large-scale, multi-location use without performance bottlenecks or data loss. 

Conclusion

Atlas Studios’ collaboration with Frito-Lay delivered more than just a tool—it delivered a transformation in how orders flowed through their organization. By focusing on clarity, efficiency, and real-time alignment between teams, we helped a global brand simplify its internal logistics and position itself for even greater operational agility. This project underscores Atlas’s expertise in building solutions that adapt to complexity without complicating the user experience.