Gillette

Project Overview

At the inception of Atlas Studios, the firm secured a pivotal opportunity by partnering with Gillette and The Venus Project to develop a custom Learning Management System (LMS). This foundational project showcased the agency’s multidisciplinary capabilities, including full-cycle videography, scripting, development, and content compilation.

Designed for internal team training and performance tracking, the LMS was both a dynamic educational tool and a robust knowledge repository. The platform seamlessly combined engaging multimedia content with structured educational modules to ensure comprehensive understanding and usability across Gillette’s operational teams.

The system was not only instructional but also analytical. Each training segment tracked the time users spent on the platform and compiled exam results in real-time, offering valuable insight into individual and group performance. Beyond training, it served as a long-term reference guide, giving users on-demand access to content to support ongoing learning and application in the field.

This early project helped define Atlas Studios’ reputation for producing scalable, high-impact digital solutions with integrated media and data capabilities, setting the tone for the agency’s future direction in custom development and content strategy.

Objectives

To create a fully integrated Learning Management System for Gillette and The Venus Project that delivers high-quality training content, captures user engagement data, and serves as a long-term reference tool to support ongoing team performance.

• Custom LMS Development: Build a platform that delivers structured training modules with seamless user experience, combining educational content with functional design.
• Integrated Media Production: Execute full-service scripting, filming, and post-production for all learning modules, ensuring clarity, professionalism, and engagement.
• Performance Analytics & Tracking: Implement backend systems to track time spent per user, test scores, and engagement metrics to support data-driven decisions.
• Knowledge Repository: Design the LMS to function beyond a training platform, allowing teams to revisit content as a permanent operational guide.

Key Features

• End-to-End Media Production: Full scripting, videography, and post-production completed in-house, ensuring consistency in tone, brand, and instructional clarity.
• Custom Platform Development: A proprietary LMS tailored specifically to Gillette’s needs, enabling intuitive navigation, content segmentation, and cross-device functionality.
• User Data Tracking & Exam Integration: Built-in analytics captured user engagement, time spent, and performance on assessments to monitor learning effectiveness.
• Long-Term Accessibility: The platform served as a hybrid between real-time training and a reference library, accessible by team members as needed for continued learning.

Conclusion

Atlas Studios’ work with Gillette and The Venus Project laid the foundation for its future as a premium digital solutions provider. The project demonstrated the firm’s ability to unite content creation, technology, and performance measurement into a single cohesive platform. This case not only highlighted the agency’s versatility but also proved its value as a strategic partner in education, development, and long-term operational support.