Grind Relief N

Project Overview

Grind Relief N began as a revolutionary concept from a dental care expert looking to bring a new, over-the-counter bruxism (teeth grinding) solution to market. The product had strong clinical merit—but no brand, no digital presence, and no go-to-market plan. That’s where Atlas Studios came in.

From the earliest stages of ideation, Atlas led the development of the entire brand, overseeing everything from naming and packaging to product positioning, digital infrastructure, and launch strategy. Working closely with the creator, Atlas helped define the value proposition, build the identity, and establish a marketing framework that would resonate with both consumers and healthcare professionals.

Through an integrated approach combining branding, eCommerce development, SEO, digital ads, and product content, Atlas turned a promising idea into a market-ready solution. The result: Grind Relief N—a trusted, affordable alternative to costly night guards, now available nationwide.

Objectives

To take a new dental wellness product from concept to market through full-service brand development, marketing strategy, digital launch execution, and ongoing growth support.

• Brand Creation: Name, position, and visually define the Grind Relief N product for both DTC and professional referral markets.

• Go-to-Market Strategy: Develop a complete marketing plan including digital advertising, SEO, email, and retail expansion support.

• eCommerce Development: Build a clean, responsive online store optimized for conversion, education, and customer support.

• Content & Education: Create educational materials to build trust and credibility with consumers and healthcare professionals alike.

Key Features

• Brand Identity & Naming: Crafted the Grind Relief N name, visual branding, and packaging in alignment with medical trust and retail appeal.

• Marketing Ecosystem: Executed a launch campaign including paid digital ads, influencer outreach, and SEO-rich content strategies.

• Shopify eCommerce Site: Developed a conversion-optimized online store with educational content, customer support tools, and secure checkout.

• Clinical Education Materials: Produced explainer videos, diagrams, and professional-facing assets to position the product as a science-backed solution.

Conclusion

Atlas Studios transformed Grind Relief N from a promising dental concept into a trusted consumer product through branding, strategy, and execution. By managing every step from naming to nationwide launch, Atlas helped bring a market-changing bruxism solution to life—proving once again that the right creative and technical partner can turn innovation into impact.