Hurd Auto Group

Project Overview

Hurd Auto Group, a well-known automotive dealership in New England, brought in Atlas Studios for a full-scale marketing evaluation. Owner Chris had growing concerns about the effectiveness—and transparency—of the agency then managing his marketing. While Atlas chose not to focus on what had or hadn’t been done previously, one thing was clear: the dealership needed a more strategic, accountable, and performance-driven approach.

Following the initial evaluation, Atlas Studios was immediately tasked with taking over Hurd’s marketing efforts. We implemented a structured, data-backed strategy that included a fully optimized SEO plan, a streamlined Google Ads campaign, and improved digital operations designed to generate qualified traffic and measurable results.

In addition to technical improvements, Atlas collaborated closely with Hurd’s in-house digital manager to develop a cohesive social media strategy—one that directly supported the broader lead generation and brand-building goals. The result was a harmonized digital ecosystem built on transparency, efficiency, and ROI.

Objectives

To conduct a full marketing audit for Hurd Auto Group, then replace underperforming strategies with a comprehensive digital marketing system focused on lead generation, brand visibility, and measurable return.

• Transparent Marketing Leadership: Replace ineffective agency oversight with a strategy rooted in performance, analytics, and open collaboration. 
• SEO Optimization: Build a long-term organic visibility plan designed to increase relevant traffic and support lead conversion. 
• Google Ads Efficiency: Launch and manage a high-performing paid search campaign that improves lead quality while reducing wasted spend. 
• Social Media Alignment: Work directly with Hurd’s internal digital team to craft a social strategy that amplifies campaign messaging and supports real-time engagement. 

Key Features

• Full Marketing Audit & Takeover: Evaluated all existing marketing efforts and transitioned management under Atlas Studios for improved direction and execution. 
• Strategic SEO Implementation: Developed keyword strategies, optimized site structure, and improved local SEO visibility to attract high-intent car buyers. 
• Revamped Google Ads Campaign: Rebuilt Hurd’s paid search from the ground up with tighter targeting, smarter budget allocation, and conversion tracking. 
• Integrated Social Media Support: Partnered with the dealership’s digital manager to create a content calendar and posting plan that synchronized with Atlas’s broader marketing efforts. 

Conclusion

Atlas Studios’ partnership with Hurd Auto Group is a testament to what can happen when skepticism is met with strategy and execution. By replacing fragmented efforts with an aligned, data-driven system—including SEO, Google Ads, and social media—Atlas helped Hurd reclaim control of their digital presence and focus on what mattered most: results. This project proves that effective marketing isn’t just about tactics—it’s about trust, transparency, and teamwork.