Marlo Furniture

Project Overview

Marlo Furniture, a dominant name in the home furnishings industry with decades of brand equity, turned to Atlas Studios for a complete digital transformation. Known for its expansive inventory and deep customer base, Marlo needed a modern web portal and eCommerce platform that could support high traffic, drive online sales, and reflect the scale and quality of its in-store experience.

Atlas took on the full project—from strategy to execution—developing a custom eCommerce website designed for speed, scalability, and conversion. This included deep product categorization, inventory integration, real-time promotions, and a seamless mobile experience.

In parallel, Atlas created and launched a comprehensive digital marketing plan to support Marlo’s online growth. From SEO and paid media to email campaigns and retargeting, every channel was activated to bring measurable results. In addition, Atlas provided executive reputation management for the company’s original owner, ensuring that online narratives reflected the integrity and history of the Marlo brand.

Objectives

To build a high-performance eCommerce platform for Marlo Furniture, execute a full digital marketing strategy, and manage executive reputation at the brand’s leadership level.

• Website & eCommerce Build: Replace the legacy web presence with a conversion-focused, mobile-optimized, scalable online store. 
• Full-Funnel Marketing Plan: Drive traffic, re-engage past customers, and convert new ones through SEO, SEM, email, and social advertising. 
• Reputation Management: Protect and enhance the public digital presence of Marlo’s original owner across media, search, and review platforms. 
• Brand Integrity Online: Ensure the web experience matched the premium service and inventory standards Marlo had built its name on. 

Key Features

• Custom eCommerce Website: Designed and developed a tailored platform with advanced filtering, product management, promotional tools, and shipping integrations. 
• Integrated Marketing Campaigns: Launched coordinated efforts across Google Ads, Meta Ads, email marketing, and local SEO. 
• Executive Reputation Oversight: Proactively managed digital search presence and online narratives to support leadership reputation. 
• Scalable CMS & Analytics: Provided an easy-to-manage backend with full analytics and reporting for ongoing marketing and operational decisions. 

Conclusion

Atlas Studios helped Marlo Furniture take a giant step forward in digital maturity, building a powerful eCommerce engine and pairing it with performance-driven marketing strategies that delivered results. Beyond the platform, Atlas also ensured that the original owner’s online reputation was carefully protected and managed. The result: a future-ready brand that’s just as strong online as it is on the showroom floor.