Pen Company of America

Project Overview

Pen America, the last standing pen manufacturer in the United States, partnered with Atlas Studios to bring digital innovation to one of its most iconic product lines: the custom Garland pen. With a growing demand for personalization and corporate gifting, Pen America needed a digital solution that allowed customers to customize their pens with logos, styles, metal finishes, and decorative elements—all through an intuitive, photo-realistic online interface.

Atlas developed a fully interactive pen configurator tool, enabling users to design their ideal pen in real time, visualize the branding, and streamline the inquiry process. Much like the badge configurator developed for Blackinton, this tool was designed to merge craftsmanship with digital efficiency—bringing the timeless Garland pen experience into a modern, self-service environment.

Beyond the configurator, Atlas Studios provided ongoing SEO services, platform management, and sales strategy consulting to help Pen America expand its reach, improve lead generation, and modernize the digital arm of its legacy business.

Objectives

To create a custom pen configuration experience for Pen America’s Garland brand, while supporting the broader business through technical management, SEO, and strategic consulting.

• Custom Garland Pen Builder: Allow users to visually configure their pens by choosing branding options, styles, materials, and decorative accents.

• Photo-Realistic Rendering: Deliver high-fidelity previews that reflect production-level quality for accurate decision-making.

• SEO & Digital Growth: Improve organic search visibility and user acquisition through a tailored SEO strategy.

• Sales Strategy Consultation: Provide marketing and sales insights to help Pen America compete in both B2B and consumer spaces.

Key Features

• Garland Pen Configurator Tool: Developed a custom interface that allowed users to personalize and preview pens with logo placements, metal finishes, and clip styles.

• Visual Rendering Engine: Real-time updates with photo-realistic quality ensured customers had confidence in what they were designing.

• Multi-Platform Management: Oversaw updates and optimizations across Pen America’s digital platforms to ensure stability, consistency, and ease of use.

• SEO & Strategic Consulting: Executed ongoing SEO improvements while advising on product positioning, digital marketing, and lead generation strategies.

Conclusion

Atlas Studios’ work with Pen America brought an American legacy brand into the digital age through innovation, personalization, and performance-driven strategy. By developing a high-quality configurator for the Garland pen and supporting the company’s broader digital ecosystem, Atlas helped Pen America modernize its sales experience while honoring its heritage of craftsmanship. This project illustrates how digital transformation can breathe new life into tradition.