Atlas Studios

Performance Physical Therapy

About Project

Performance Physical Therapy

Industry

Healthcare / Physical Therapy

Website

Performance Physical Therapy

Services

Full Marketing Campaign & Web and Application Development as well Full Learning Managment System

Project Overview

Performance Physical Therapy, a household name in physical therapy throughout its home state, approached Atlas Studios for a digital and brand refresh that would better reflect the scale, professionalism, and patient-focused culture of its growing practice.

The engagement began with a complete website redesign, focused on modernizing the brand’s visual presence, improving user experience, and making it easier for patients to find services, book appointments, and access educational content. Once the new site launched, Atlas expanded the partnership into a full digital marketing strategy—including SEO, social media, paid advertising, and referral outreach campaigns—to drive new patient acquisition and support long-term growth.

With many of locations and a reputation for top-tier care, Performance Physical Therapy needed a digital partner that could scale with them. Atlas delivered a polished, high-performance platform supported by a strategic marketing engine—designed not just to look great, but to drive measurable results.

Objectives

To modernize Performance Physical Therapy’s online presence and implement a comprehensive marketing strategy that attracts new patients, increases engagement, and reflects the organization’s leadership in the PT industry.

  • Website Redesign: Create a modern, mobile-optimized website that reflects the brand’s credibility and makes it easy for users to access care. 
  • Full Marketing Strategy: Develop and execute a comprehensive plan across SEO, social media, paid ads, and referral campaigns. 
  • Location-Based Visibility: Ensure each practice location is optimized for local search and can be easily found by patients in surrounding communities. 
  • Patient Experience Optimization: Improve site architecture and CTAs to simplify appointment booking and service discovery. 

Key Features

  • Custom WordPress Website: Designed and developed a responsive, clean, and user-focused site that communicates trust and expertise. 
  • Local SEO Strategy: Implemented on-page and technical SEO for each individual location to maximize visibility in local search results. 
  • Marketing Plan Execution: Delivered a multi-channel plan targeting both prospective patients and referring providers through Google Ads, social, email, and content. 
  • Analytics & Conversion Tracking: Set up comprehensive analytics to track calls, form submissions, and appointment bookings for real-time performance insights. 

Conclusion

Atlas Studios’ partnership with Performance Physical Therapy showcases how design and strategy can work hand-in-hand to elevate a trusted brand in a competitive healthcare space. From a clean, modern website to a fully integrated marketing plan, Atlas helped PPT strengthen its digital foundation and expand its reach—ensuring more patients receive the care they need, when and where they need it.


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