Planet Ware

Project Overview

Planet Where, a consulting-based company operating a massive travel portal with over 160,000 pages, was facing a serious scalability issue: despite the sheer volume of content, the site couldn’t gain meaningful visibility in organic search rankings. The platform had the size and ambition of an enterprise SEO powerhouse, but the technical infrastructure, content strategy, and indexing approach were holding it back.

Atlas Studios was brought in as a high-level SEO consultant to solve what the in-house team had deemed unmanageable. Our team conducted a full diagnostic of the site’s architecture, crawl behavior, content indexing efficiency, and ranking signals. Working closely with Planet Where’s internal developers, Atlas didn’t just offer guidance—we co-engineered one of the most sophisticated SEO systems ever deployed on a site of this size.

This engagement included creating a scalable internal linking structure, dynamic XML sitemap frameworks, content prioritization logic, canonicalization strategy, structured data implementation, and performance optimization across all page templates. The outcome: a robust, search-optimized infrastructure that transformed the site from an invisible behemoth to a discoverable, authoritative presence in the competitive travel sector.

Objectives

To transform Planet Where’s sprawling 160,000+ page travel portal into a high-performance SEO asset by addressing technical, structural, and content-related barriers in collaboration with their internal development team.

• Scalable SEO Architecture: Build a long-term framework capable of handling hundreds of thousands of URLs without performance degradation or crawl inefficiency.

• Developer-Centric Collaboration: Partner directly with Planet Where’s in-house dev team to co-develop SEO best practices that were technically feasible and future-proof.

• Indexation & Crawl Strategy: Ensure that only high-value content is indexed by search engines while eliminating crawl traps and duplicate content issues.

• Authority & Relevance Building: Restructure site taxonomy, metadata, and content strategies to elevate authority signals and align with user search intent.

Key Features

• Enterprise-Scale SEO Infrastructure: Custom technical SEO strategies built for a 160,000+ page ecosystem, including crawl budget control, schema markup, and automated metadata generation.

• Smart Indexing Systems: Designed and implemented logic to prioritize core pages, manage dynamic content, and suppress low-value pages from search engine visibility.

• Developer-Integrated Rollout: Worked hand-in-hand with the internal dev team, offering code-level guidance, QA testing, and deployment strategies for clean execution.

• Strategic Content Mapping: Aligned tens of thousands of pages with specific search intents, keyword clusters, and funnel stages to increase organic relevance and reduce bloat.

Conclusion

Atlas Studios’ partnership with Planet Where was a deep-dive into the high-stakes world of enterprise SEO. Tackling a platform with over 160,000 pages, we helped re-engineer its digital DNA—turning it from an unranked giant into a technically sound, content-smart search engine contender. This case proves that even the largest and most complex platforms can dominate organically with the right strategy, infrastructure, and collaboration.