Project Overview
Taylor Box Company, a renowned name in premium custom packaging, has been one of Atlas Studios’ most enduring and cherished clients. For over 20 years, Atlas worked side by side with Dan and his incredibly talented team, delivering digital solutions that reflected the craftsmanship, creativity, and heritage behind the Taylor Box brand.
From multiple website redesigns to strategic marketing initiatives, Atlas helped shape Taylor Box’s digital identity to match the elegance and precision of their physical products. Each web iteration pushed their story further—bringing their luxury packaging capabilities to life online with bold visuals, thoughtful UX, and messaging that resonated with both high-end clients and curious creatives.
In addition to web design and development, Atlas provided ongoing digital marketing services, managing campaigns that elevated Taylor Box’s presence in the competitive custom packaging space.
Recently acquired by Pusterla US, Taylor Box marks the end of an era as a proud, multi-generational American business. While Atlas is saddened to see this chapter close, we are equally honored to have been part of the journey—supporting the legacy of a brand that exemplified integrity, craftsmanship, and family-run excellence.
Objectives
To craft and evolve a digital presence for Taylor Box that reflected the high design standards of their products, while supporting long-term marketing initiatives and adapting through two decades of brand growth.
- Web Design & Development: Build a digital experience that captures the visual artistry and technical excellence of Taylor Box packaging.
- Long-Term Digital Partnership: Provide continuous creative, development, and strategic support through multiple website iterations over 20+ years.
- Marketing Support: Deliver SEO, email, and digital strategy services to position Taylor Box as a premium player in the custom packaging industry.
- Brand Legacy Support: Ensure the online brand honored Taylor Box’s generational story and evolved gracefully into its next phase.
Key Features
- Multiple Website Iterations: Designed and redeveloped the Taylor Box site through the years to stay modern, mobile-friendly, and conversion-ready.
- Visual-Driven UX Design: Created a bold visual platform that showcased product beauty while communicating technical details with clarity.
- Marketing Management: Led ongoing digital strategy including SEO, content marketing, and performance monitoring.
- Legacy Brand Stewardship: Supported brand continuity and storytelling through visual design and thoughtful content during the transition to acquisition.
Conclusion
Atlas Studios’ two-decade partnership with Taylor Box is a shining example of creative collaboration rooted in trust, craft, and legacy. From the earliest digital projects to the final chapter under new ownership, Atlas is proud to have helped tell the story of a company whose work spoke for itself—and to have helped that voice carry into the digital age. We may have said goodbye to Taylor Box as an independent brand, but we’ll never forget the mark they made—or the privilege it was to be part of their journey.