University of Rhode Island

Project Overview

The University of Rhode Island (URI) partnered with Atlas Studios to bring its Planting and Education Initiative to life—a sustainability-driven campaign focused on environmental education and campus beautification. Recognizing the importance of clear, compelling communication to inspire engagement, URI enlisted Atlas to craft the visual identity and messaging for the initiative.

Working hand-in-hand with university leaders and program stakeholders, Atlas immersed itself in the goals and values of the campaign. Through collaborative dialogue and on-site research, our team learned the specific needs of both the educational and ecological sides of the initiative.

The result was a series of beautifully designed, mission-aligned creative assets—including large-format banners, educational signage, and event posters—each tailored to inspire participation, inform the community, and promote environmental stewardship. These pieces were strategically placed across campus and local outreach zones, reinforcing URI’s commitment to sustainability and hands-on education.

Objectives

To support the University of Rhode Island’s Planting and Education Initiative with impactful creative assets that communicate the mission, encourage participation, and enhance the visibility of sustainability efforts across campus.

• Visual Storytelling for Sustainability: Design compelling visual materials that convey the goals of the planting and education initiative in a clear and engaging way.

• Educational & Promotional Materials: Create a mix of signage, banners, and posters that both inform and inspire URI’s diverse audience.

• Stakeholder-Centric Design Process: Collaborate closely with URI staff and initiative leaders to ensure messaging accuracy and visual alignment with the university’s brand.

• Campus Engagement Support: Help URI cultivate awareness and participation in sustainability and planting efforts through attractive and educational creative materials.

Key Features

• Custom Poster & Banner Design: Created large-scale, vibrant visuals that aligned with the initiative’s environmental themes and university branding.

• On-Campus Signage Development: Produced educational signage to accompany planting zones and green spaces, turning the campus into a live learning environment.

• Content Development & Messaging: Provided strategic writing support to ensure messaging was accessible, educational, and aligned with URI’s sustainability goals.

• Collaborative Creative Process: Worked directly with URI staff through every step—from discovery to delivery—to ensure all materials were on point and impactful.

Conclusion

Atlas Studios’ work with the University of Rhode Island’s Planting and Education Initiative demonstrates the power of design rooted in purpose and partnership. By listening first, learning deeply, and delivering creative assets tailored to URI’s environmental mission, Atlas helped cultivate not just awareness—but action. This case showcases how design and collaboration can grow more than just ideas—they can grow movements.