What Marketing Metrics Should I Track?

Not All Metrics Matter — Focus on the Ones That Impact Growth

It’s easy to drown in data. But only a handful of metrics actually help you grow. Start by aligning your metrics with business goals — like brand awareness, lead generation, or sales — then track only what drives those outcomes.

Top Website Metrics to Watch

• Traffic – number of visitors
• Bounce rate – do they stick around?
• Pages per session – are they exploring?
• Conversion rate – do they take action?
• Exit pages – where do they drop off?
  These tell you how well your website turns visitors into leads or buyers.

Key Email Marketing Metrics

• Open rate – are your subject lines working?
• Click-through rate (CTR) – is your content compelling?
• Unsubscribe rate – are you annoying people?
• List growth rate – are you gaining or losing subscribers?

Social Media Metrics That Actually Matter

• Engagement rate – likes, shares, comments
• Reach – how many people see your content
• Follower growth – expanding audience?
• Link clicks – do posts drive traffic?
  These show whether your audience is paying attention or scrolling past.

Advertising Metrics: ROI and Efficiency

• Cost per click (CPC)
• Cost per acquisition (CPA)
• Return on ad spend (ROAS)
• Impressions vs conversions
  Your ad metrics should tie directly to ROI — not vanity.

Final Thoughts

Track less, but track smarter. The right metrics give you clarity, focus, and confidence in your marketing. The wrong ones just waste your time. Focus on outcomes — not just numbers.

FAQ: Marketing Metrics

1. What’s the most important metric to track?
   Depends on your goal — but conversions usually matter most.
   
   
2. How do I track ROI from social media?
   Use UTMs and Google Analytics to follow clicks and conversions.
   
   
3. What’s a good bounce rate?
   Under 40% is solid for most industries.
   
   
4. What’s a “vanity metric”?
   Metrics that look good but don’t drive results (e.g., followers).
   
   
5. Should I track all metrics every week?
   No — prioritize key KPIs and review others monthly.
   
   
6. How do I track leads from my website?
   Use GA goals, forms, or CRM integrations.
   
   
7. Can I track offline conversions?
   Yes — but you’ll need tools like call tracking or CRM syncing.
   
   
8. How do I measure content performance?
   Pageviews, time on page, and goal completions.
   
   
9. What’s a good CTR for email?
   2–5% is common; higher with well-targeted lists.
   
   
10. How often should I review metrics?
    Weekly for active campaigns, monthly for broader strategy.