What Should I Write in My First Welcome Email?

Start With a Personal, Genuine Thank You

The moment someone joins your list is the highest engagement point. Start with a warm “Thanks for subscribing” or “We’re glad you’re here.” Make it feel like a real conversation, not a canned robot message.

Reinforce the Value of Subscribing

Tell them exactly what they’ll get from your emails — discounts, tips, tutorials, inspiration, or insider access. Be clear about frequency. Example: “You’ll hear from us 1–2 times a week with new strategies and exclusive offers.”

Deliver What You Promised Instantly

If they opted in for a lead magnet, discount code, or guide — deliver it immediately. Add a big button, bold CTA, and make sure it’s easy to access. Fulfillment builds trust fast.

Give a Light Introduction to Your Brand or Story

Share who you are, why you exist, or what makes your product or service different. Keep it brief — just enough to spark curiosity. You can expand on your story in a follow-up sequence.

Include a Clear Next Step

End the welcome email with a simple CTA: “Browse our most popular resources,” “Follow us on Instagram,” or “Check out our best-selling product.” Guide them to deeper engagement from day one.

Final Thoughts

Your first welcome email sets the tone for everything that follows. Make it human, helpful, and goal-oriented — and you’ll turn subscribers into loyal customers from day one.

FAQ: Welcome Emails

1. When should my welcome email be sent?
   Immediately after sign-up — use automation.
   
   
2. What’s a good open rate for welcome emails?
   40–60% — they’re the highest-performing emails.
   
   
3. Should I include a discount code?
   If that was your lead magnet — yes.
   
   
4. Should I add my social links?
   Yes — invite them to connect across channels.
   
   
5. Can I include a video?
   Yes — video intros work great in welcome sequences.
   
   
6. How long should it be?
   150–300 words — enough to say thank you and guide them.
   
   
7. Should I segment welcome emails?
   If possible — different audiences = different intros.
   
   
8. Do I need a follow-up email?
   Yes — a full welcome sequence performs better than a single message.
   
   
9. What tone should I use?
   Match your brand voice — friendly, professional, or casual.
   
   
10. Can I include testimonials or reviews?
    Yes — social proof is powerful early on.