Match Content Types to Your Funnel Stages
Each piece of content should align with where your audience is in the buyer’s journey:
- Top of Funnel (Awareness): Blog posts, social media, infographics
- Middle of Funnel (Consideration): Case studies, webinars, checklists
- Bottom of Funnel (Decision): Testimonials, product demos, landing pages
Different formats serve different stages — diversify accordingly.
Choose Formats That Fit Your Audience and Resources
If your audience loves visuals, focus on video, carousels, or infographics. If they like in-depth analysis, lean on long-form blog posts or whitepapers. Let your bandwidth guide your choices — it’s better to master a few formats than spread yourself too thin.
Don’t Underestimate Evergreen Content
Evergreen content — like FAQs, how-to guides, or industry definitions — stays relevant long-term and keeps generating traffic. These are foundational assets you can update annually and continue to rank for year after year.
Experiment With High-Engagement Formats
Try formats like quizzes, polls, video shorts, or interactive tools. These often earn higher shares and dwell time, which can indirectly boost SEO. Not every piece of content needs to be “educational” — sometimes, entertainment builds the relationship.
Listen to Your Data and Your Customers
Pay attention to what content is performing (views, shares, comments) and what your audience is asking. Feedback, social media engagement, and search queries are gold mines for content ideas. Let your audience guide your future efforts.
Final Thoughts
The best content is the kind that meets your audience where they are — and moves them closer to trusting you. Choose formats that play to your strengths and your buyers’ needs. And remember, consistency beats perfection every time.
FAQ: What Type of Content Should I Create?
- What’s the easiest content to start with?
Blog posts and social media updates — low barrier, high flexibility. - Do I need video content?
It’s highly effective, but not essential for every business. - What is evergreen content?
Content that remains useful and relevant over time. - How do I know what content performs best?
Use analytics — look at views, engagement, shares, and leads. - Should I repurpose one piece into different formats?
Absolutely — it maximizes your reach and effort. - What content builds authority fastest?
Long-form guides, case studies, and original research. - How often should I post?
Weekly is ideal — but even twice monthly works if it’s consistent. - What content works best for B2B?
Whitepapers, industry insights, how-tos, and thought leadership. - Can I use AI to help create content?
Yes — for ideation, outlines, or first drafts (but always human-edit). - Do I need a mix of media types?
Yes — combining written, visual, and video content increases engagement.