
Craftstar Homes
As a builder focused on value-driven, stylish homes for the mid-market buyer, Craftstar Homes needed to stand out in a competitive and cost-conscious space. They turned to Atlas Studios for help increasing community visibility and capturing leads before buyers ever stepped into a model home.
Atlas deployed a cost-efficient but highly targeted digital strategy, centered around local SEO, Google Ads, and content built for everyday buyers—not just luxury audiences. Each community was mapped, optimized, and positioned to speak to first-time and move-up buyers in their specific geographic zone. The result was a steady uptick in traffic, improved conversion rates, and strong community-level performance online.